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Unique customer experience as a technological solutions partner

How to Simplify Customer Surveys without Losing Valuable Insights? How to Simplify Customer Surveys without Losing Valuable Insights? Customer surveys are critical tools for entities to analyse customer experience, measure satisfaction levels, improve service quality, and obtain necessary... 02.06.2025 5 mn
Corporate Transformation with Artificial Intelligence: Strategies and Applications Corporate Transformation with Artificial Intelligence: Strategies and Applications In a time when the pace of change is accelerating rapidly, entities must continuously evolve their ways of working to remain competi... 30.04.2025 4 mn
Does Artificial Intelligence Really Think? Does Artificial Intelligence Really Think? Artificial intelligence demonstrates problem-solving, decision-making, and learning capabilities by employing various methods of thinking and reasoning. Below... 09.04.2025 2 mn
Gamification in Customer Experience Gamification in Customer Experience It is an undeniable fact that customer experience is one of the most critical factors shaping a company’s success, and its importance continues to... 13.02.2025 6 mn
Grounded Theory: A Powerful Analysis Method for Marketing Research and UX Grounded Theory: A Powerful Analysis Method for Marketing Research and UX Understanding consumer behaviour and thoroughly analysing user needs are essential in both marketing research and user experience (UX) design. In this context, qualitative research methods are amon... 07.02.2025 4 mn
Prompt Engineering: Marketing and Customer Experience Perspective Share Prompt Engineering: Marketing and Customer Experience Perspective Share 1. Access to Information and Generation of Solutions Marketing relies heavily on understanding complex consumer behaviour and developing strategies informed by that understanding. Artificial intelligence models can analyse vast datasets and extract meaningful insights. However, accessing these insights depends on how well the prompts are structured. For instance: 31.01.2025 6 mn
Changing Consumer Experiences and Sustainable Strategies Changing Consumer Experiences and Sustainable Strategies As we approach 2030, a range of advanced trends is expected to reshape the marketing landscape. Technological innovation shifts in production and growing emphasis on sustainability will shape marketing efficiency. It... 09.11.2024 4 mn
Is Market Research Possible for Web3 Applications? Is Market Research Possible for Web3 Applications? Market research in the Web3 ecosystem operates with dynamics that differ significantly from traditional methods. Decentralised structures, blockchain data, and community participation play a significant role in shaping research practices. Web3 enables data collection directly from the blockchain while convent... 04.11.2024 3 mn
RPA and AI: The Strong Relationship between Two Technologies and Their Place in the Future RPA and AI: The Strong Relationship between Two Technologies and Their Place in the Future Teknolojinin iş dünyasına olan hızlı etkileri, şirketleri iş süreçlerini optimize etmek ve daha verimli hale getirmek… 18.10.2024 3 mn
Are Market Research and Marketing Research the Same Thing? Are Market Research and Marketing Research the Same Thing? Market research and marketing research are often used interchangeably, yet they represent two distinct approaches with different purposes. Both aim to gather data on consumers, competitors, and the ma... 08.10.2024 4 mn
The Impact of Artificial Intelligence on Market Research The Impact of Artificial Intelligence on Market Research Yapay zekâ (AI), pazar araştırmalarında veri toplama, analiz ve strateji geliştirme süreçlerini köklü bir şekilde değiştiriyor.… 13.09.2024 4 mn
The Transformation of Consumer Loyalty Programmes in the Digital Age The Transformation of Consumer Loyalty Programmes in the Digital Age Dijital çağda tüketici sadakat programlarının evrimi, pazarlama dünyasında önemli dönüm noktalarından bir tanesidir. Geleneksel sadakat programlarının… 10.09.2024 4 mn
The 4 Most Commonly Used Customer Experience Metrics and Applications The 4 Most Commonly Used Customer Experience Metrics and Applications Every interaction between a customer and a brand shapes the overall customer experience. It’s fair to say that customer experience is one of the most critical factors that sets... 06.09.2024 4 mn
XDXD – Experience Design of Experience Designer XDXD – Experience Design of Experience Designer We wanted to challenge the saying “A candle does not light its own wick” by exploring the experience design of the experience designer. In the fast-moving and constantly evolving business world, most of us ... 23.08.2024 3 mn
The Role of Technology in Product Research The Role of Technology in Product Research Every year, thousands of new products are launched in an effort to capture customer attention. While some succeed, many become unsuccessful. Technological advanc... 29.05.2024 3 mn
Video Persona Video Persona We refer to the virtual personalisation of research findings used to understand user needs and expectations based on common behaviours as a “persona.” Typically, we give th... 10.05.2024 4 mn
Customer Experience Metrics: NPS (Net Promoter Score) Customer Experience Metrics: NPS (Net Promoter Score) Müşteri Deneyimi ölçümünde kullanılan birçok metrikten biri olan NPS terimini muhtemelen daha önce duymuşsunuzdur. Net Destekçi… 03.05.2024 6 mn
AI 101 AI 101 Advanced analytics refers to the process of examining autonomous or semi-autonomous data using sophisticated techniques and tools to uncover deeper insights, make predictions, or generate reco... 15.03.2024 6 mn
The Importance of RPA in the Business World and Its Impact on Employee Experience The Importance of RPA in the Business World and Its Impact on Employee Experience Today’s business landscape is shaped by rapidly evolving technologies and increasing workloads. Companies must operate faster, more efficiently, and with minimal errors to stay competitive. Digital trans... 11.12.2023 3 mn
Panels that Light Up Your Work: Dashboards and Their Importance Panels that Light Up Your Work: Dashboards and Their Importance Günümüz iş dünyasında, veri akışını anlamak ve etkili kararlar almak daha önemli hale geldi. İşletmelerin bu… 23.11.2023 2 mn
Today, software tools are shaping the future of research. New software tools and approaches provide us with sustainability and convenience... Today, software tools are shaping the future of research. New software tools and approaches provide us with sustainability and convenience... Today, software tools are shaping the future of research. New software tools and approaches not only offer sustainability and convenience, but also help achieve des... 17.11.2023 2 mn
Human-Artificial Intelligence (AI) Collaboration in Customer Satisfaction Human-Artificial Intelligence (AI) Collaboration in Customer Satisfaction Customer satisfaction and loyalty are of vital importance, especially in today's competitive and dynamic market. Therefore, regularly measuring customer satisfaction and making improvem... 21.06.2023 2 mn
User Experience vs. Customer Experience (UX vs CX) User Experience vs. Customer Experience (UX vs CX) Bir ürünün kullanıcısı aynı zamanda o ürünü satın alan müşterisi değil midir? Çok doğru! Ama tabii… 03.06.2023 2 mn